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Expertise
with integrity; For your
benefit and development |
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Product Development
Management
Overview of the 360°
approach
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Development Balancing Act There are few constants in the multi-dimensional
formula of successful product development. It requires a keen understanding
of future customer needs and of internal stake-holder’s
expectations. Staff stimulation must be balanced
with financiers demand for predictability. Short-term demands for results and
customer satisfaction may adversely affect continued cash flow and
profitability. |
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Remember being small? When a small start-up organisation is developing a product or service, information
flows implicitly throughout the team in day-to-day activities and
conversations. As the organisation grows, this natural information flow is
stifled as the experts in each area spread further part. |
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BIG is a Symbol of Success
A healthy tree is a great analogy. As a sapling, even the oak is
flexible and adaptable. Just a couple of main roots feed it and anchor it in
the earth. When the sapling is successful and develops into a tree, it grows
more rigid and needs a much deeper, more extensive root structure. From this
broad root base, it draws energy from a wider area to nourish it. These same
roots all help to anchor the tree through storm and flood. Because the roots
all grow in different directions, they counter-balance each other’s strength
for the overall good as well as delivering disparate nutrients and energies. |
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THINKING BIG – acting small
This product
development management programme assembles expertise from 360° into a project core team
embracing diverse groups in the organisation. We emulate that small
organisation synergy, adaptability and strength by
re-cultivating links between clusters of ‘roots’ with a common purpose.
Utilising the wider spectrum of knowledge available in the organisation
facilitates a development plan with a wider root system and a greatly
enhanced growth potential.
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Your development project is strengthened
by inputs from the sales and support teams for example, as well as from R
& D and marketing. Any group, which interacts with the product or service
throughout its lifecycle, has useful inputs to a development project. Staff
working with your potential customers may offer a unique customer insight
into quality and new product introductions. We enable integration of these
inputs by evolving flexible team and communication structures around each
project - small, medium, or large.
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Click! here for
details on TRAINING Or click! Here for info of IMPLEMENTATION on these New Product Development
principles. |
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